Background The Tata Nano was launched in 2009 as the world’s cheapest car. People perceived the vehicle as “cheap” instead of “affordable.” For Indian customers, aspiration matters. They don’t want to be seen driving the cheapest car. The target group…
You are aware that advertising plays a crucial role in a business’s growth and success. It not only helps with brand awareness but also drives sales and builds customer loyalty. In today’s competitive market, different types of advertising techniques can…
Effective use of social media in the modern business world is crucial for the success of your business. But you already know this. You may also know that social media platforms can help you build brand awareness, generate leads, and…
Rebranding is more than just changing a logo or a color scheme. It can be defined as a strategic plan that helps a company to redefine its identity. In the current scenario, due to shifting consumer preferences and perceptions, rebranding…
Micromax was founded by Rahul Sharma and Rohit Patel in the year 2000. The company started selling mobile phones in the year 2008. In 2014, the sales of Micromax exceeded those of Samsung. The company lost its edge due to…
The right SEO strategy implementation will result in setting a strong foundation for long-term growth. In this modern digital era, start-ups find it difficult to get visibility and consistent traffic without spending a considerable amount of marketing budget. Search engine…
